Purelology is the multi award winning Number 1 Colour Care brand. They have pioneered the natural movement with their sulphate free shampoos and 100% vegan formulas. The products are also free of silicon, parabens and use natural ingredients such as corn and sugar to guarantee long lasting colour. Word quickly spread and Pureology has become a beauty editors favourite. loved by expert colourists and clients alike. The range is broad with shampoos, conditioners and intensive treatment packs and suitable for all hair types.
The range is now in stock in salon at Wispers and we look forward to discussing your needs with you and advising the best product for your hair type and goals.
Pureology is the number 1 professional colour care brand. They were born in California in 2001, with a simple but powerful idea: to create the very best products for colour treated hair. They led the way in creating products made with purity and good health in mind, and they pioneered the “no nasties” movement with our sulphate free shampoos and 100% vegan formulas. Their signature aromatherapy fragrances give every Pureology user an indulgent experience while protecting their haircolour.
COLOUR TREATED HAIR NEEDS EXTRA LOVE
From the moment hair is exposed to colour it changes. The outer layer of the hair, called the cuticle, gets lifted and stressed. The hair is more vulnerable to damage, its natural shine begins to dull and it takes on a rougher, drier texture. Each of these factors also affects hair’s ability to retain colour vibrancy… and Pureology is here to protect and help restore what colour treated hair needs most!
SULFATES ARE A BIG NO NO
Sulfates (or sulphates depending on how you like to spell it) are a form of salt. Just as harsh road salt melts ice on our roads in the winter it also strips colour from our hair in the shower. Our concentrated sulphate free shampoos use a blend of corn, coconut and sugar to gently cleanse without stripping colour. You still get the rich lather you expect, but your hair stays soft and hydrated, and your hair colour stays vibrant.
THEY HAVE A COMPLEX ABOUT FADING
Our exclusive AntiFade Complex® contains antioxidants and UVA/UVB sunscreens to protect colour vibrancy unlike anything else. That’s why they can guarantee your colour will last longer with Pureology.
WE’RE ALL ABOUT MULTI-TASKING
Fed up of choosing between colour care and all your other hair needs? Their dual benefit formulas not only provide colour protection, they’re formulated to provide whatever else the hair needs—moisture, volume, strength, smoothness—for customized care without compromise.
THEIR COMMITMENT TO SUSTAINABILITY
From the ingredients that go into our formulas, to the raw materials that comprise our packaging, to the effect our products have on the environment during and after use, we are committed to sustainability and reducing our carbon footprint.
NATURE HAS IT ALL
They led the way in creating products made with purity and good health in mind, and they pioneered the “no nasties” movement with our sulfate free shampoos and 100% vegan formulas. They believe that taking the best nature has to offer is the route to colourful hair and a bright future.
Their 100% vegan formulas are made with sustainably-sourced natural plant extracts and without animal products or by-products.
Their bottles are made of 50% post-consumer recycled materials and are 100% recyclable. Even our labels are printed with soy ink.
PLUS, A LITTLE GOES A LONG WAY
Since their formulas are so concentrated you only need to use a ten pence piece sized amount! That means 70+ shampoos from one bottle, better value for money, and less water needed in their manufacturing process.